Aplomb is a synonym for confidence, which directly reflects Aplomb’s goals and ideals. This is a brand for those with sensitive skin, so they can get all their skincare needs while ensuring that they can be confident in their own skin. Ablomb offers a line of scentless shampoo, conditioners, moisturizers, and soaps that are gentle on the skin.
The target audience for this brand is women in their 20s to 30s with sensitive skin who enjoy high-end products and have a bit of disposable income. Aplomb is also vegan and cruelty free which will catch the eye of animal lovers. Aplomb is a high end product that may require the target audience to have some disposable income. The font pairing conveys that they are sophisticated and high end, but are approachable. The typographic pattern is used to further push this point.
