For a branding class, I made up my own brand that I then had to create branding guidelines and advertisements. The goal was to be able to apply the branding to something as small as a business card and keep the same consistency for something as large-scale as a billboard. The brand I created was an organic hot sauce brand called Sun Bitten.
Sun Bitten is a hot sauce brand made with all-natural and sun-dried ingredients. The main target audience for this product is foodies between the ages of 18 and 30 looking to add some spice to their cooking.
